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ABOUT US

At Active Life Japan, we take care of your entire winter-holiday experience. Active Life is not just a hotel provider, it’s an awesome curated experience.

Ski or ride through Japanese birch trees on Madarao’s famous powder! Experience Madarao’s 10+ meters of annual snowfall, uncrowded slopes, and feel the deep tree runs and non-stop face shots!

Active Life currently owns and manages 3 hotels in Madarao: Active Life Madarao, Hakken by Active Life, and Xplore by Active Life.

All visitors to Madarao are rewarded through our equipment rentals, Miyuki Snow Sports, boasting the best powder skis, snowboards, beginner rental gear, and retail accessories!  Along with our culinary experience, raising the standard of food and activities available in Madarao Mountain Resort.

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Madarao Kogen Mountain Resort
MadaPOW!

Frequent, gigantic Siberian winter storms passing over the sea of Japan results in the crystal-like, fluffy and deep powder, famously nicknamed MadaPOW. Skiing and snowboarding in Japan is unlike anywhere else in the world and Madarao has begun to redefine Japanese snow holidays by giving visitors to Madarao the best conditions in Japan, along with small crowds and inexpensive lift tickets!

Madarao Mountain Resort, also known as Madarao Kogen, sits on the border of two of Japan's  snowiest prefectures, Nagano and Niigata. Located between the resorts of Nozawa Onsen and Myoko Kogen, Madarao is easily accessible via the snowy and beautiful town of Iiyama ("ee-yama"). A comfortable 100 minute Shinkansen (bullet train) ride from Tokyo followed by a 25 minute shuttle or taxi up the mountain, you can begin those deep powder turns within a day of arriving into Japan!

 

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LONGEST TREE RUN
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ANNUAL SNOWFALL
SNOWFALL HOURS
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FROM TOKYO

CHECK OUT SOME OF OUR LATEST, EPIC SHOTS!

OUR HISTORY

Beginning with renovations in 2016 Active Life Madarao has become one of Madarao Kogen’s finest hotel offering. We have since added Hakken by Active Life and Xplore by Active Life, along with our very own international ski school, inter-resort shuttle service, equipment rentals and much more!

Life is about exploring, experiencing and being free. Being active and living an Active Life. Active Life was founded with a purpose of offering an awesome curated experience to sports enthusiasts like you. At Active Life, we take care of everything from sport, to food, to rest so you can focus on your adventure.

WHAT OUR GUESTS SAY

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Exceptional
Everything about it. I enjoyed my stay. As a solo traveler, everyone was friendly and hospitable. I hope I can come back soon and I will definitely recommend it to my snowboarder friends! It’s very near the ski area, there are many restaurants/ cafes nearby. I hangout every night in the bar, I met new friends and the hosts are there to mingle with everyone. It’s like a small family. When I had some requests, they were openly providing/ helping. I’m very happy with my stay overall! Cleanliness is a 10 too! That’s one of the most important, and I want to add safety too!

Stayed in February 2019

10/10 Reviewed: March 1, 2019

MA, Singapore

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Brilliant Stay
From the moment we walked in, we felt incredibly welcomed and like one of the Explore family. The staff, particularly Lisa, went above and beyond to make our stay enjoyable. Our room comfortably fit our group of three people and the beds were incredible - just perfect after a long day of skiing. The hotel is well located, just a short walk to the slope and rental shop, and it has a low key community vibe that suited us perfectly. We highly recommend staying at Explore and are already planning our trip for next season.
 
5/5 Reviewed: February 2019
 

Kym, Phillipines

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Best Ski Holiday Ever

We had a fantastic stay at Xplore, staff are awesome, our room was cosy, clean and with a perfectly comfortable bed to come back to after a hard days skiing.  They also have an Onsen on sight we highly recommend Xplore

Stayed in February 2019

 

10/10 Reviewed: March 1, 2019

Tracie, Australia

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Exceptional

PK and Kayleigh were perfect hosts. Our rooms was more than we could have wished for.  Location superb one street back from ski lifts. Breakfast was perfect and PK’s Japanese whisky bar was great after a cold night out.

Stay in January 2019

 

10/10 Reviewed: January 17, 2019

Gillian, Australia

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Stop looking, stay here

Hakken is a fantastic little hotel, right next to the slopes. Great spacious rooms with tatami, good drying room and excellent breakfast. The owners could not have been more accommodating and the place soon felt like home. Beer on tap and cosy bar after a long day on the slopes - what more could you want?

10/10 Reviewed: Feb 25, 2018

KIRI, Australia

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5 stars holiday

The Hakken is a small hotel which is run by PK and Kaylee whose aim for you to have great holiday.  The double rooms are very comfortable and have everything that you need.  There is a ski room, breakfast room and a bar that serves excellent food.  There is a private Onsen, hot hub, which is a great bonus in the evening after a day on the snow.

All the staff were very helpful, made dinner reservations, helped with equipment hire and anything else that we needed.   The hotel is ski I ski out and is in easy walking distance to most bars and restaurants.  The free ski and snowboarding lessons are a great bonus.  The young instructors were very professional and this was definitely an added bonus that helps the active life group stand out.  We will definitely be recommending this hotel to others and will be back next year.

Stayed in: January 2019

 

5/5 Reviewed: January 17, 2019

Blundells_10, UK

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Snow condition was excellent when we arrived at Iiyama station. Although a clear direction from bus stop to the hotel entrance was informed, we took a Jumbo taxi which only cost 2-3k JPY more than the bus ride for 4 persons, a snowboard bag and 4 luggage. The room is spacious in size, with new comfy beds and towels, and has the nicest view. Very good breakfast and dinner, kids play area, relaxing bar. My girls love the brownie at coffee corner. The most valuable asset of the hotel is the staff. They are very smart, hard working, extremely helpful and friendly. Thank you all very much for taking care of our stay. Cheers!

5/5 Reviewed: February 14 2019

Chiu Kai

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Miyuki By Active Life Rentals 

Hakken By Active Life

Xplore By Active Life

Active life Madarao

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